Brazil Lighting Market Analysis
1. Country Profile
The Federal Republic of Brazil is the largest country in Latin America. With a land area of 8.55 million square kilometers, it is ranked fifth in the world; its population is 205 million and it is also ranked fifth in the world.
Its natural resources such as oil and iron ore are abundant, and industries such as aviation manufacturing are more developed. It is currently the eighth largest economy in the world, ranking first in Latin America and being one of the BRICS countries. However, in recent years, the prices of international bulk commodities have continued to decline in recent years. Brazil’s “consumer economy”, which is subsidized by the government, has disintegrated and triggered a large-scale economic crisis. The BRICS countries are no longer in a good mood.
Brazil is also the eighth largest consumer of electricity, with an installed capacity of approximately 166,096 megawatts, and lighting electricity accounts for approximately 15% of the total electricity consumption in the society.
2. Overview of local lighting industry
Brazil's light industry consumer goods manufacturing industry is relatively underdeveloped, and daily consumer goods tariffs are also relatively high. There are about 800 lighting companies in Brazil, with fewer manufacturers and importers, and only about 14 million lighting devices are produced each year.
Ourolux, Taschibra, Stella, Blumenuau, Empalux, Flc, and Brilia are the local big names. Chinese companies such as Galaxy, Avant, and OL are enjoying themselves. NVC is gradually gaining ground in Brazil. International brands such as Philips, Osram and Sylvania are in Brazil. There is also an important seat in the market. GE last year wore a sleeve in the Latin American market. It did not take away a cloud. In terms of street lights, Repume purchased light sources and modules, and its fully self-made lamp housings and poles are also quite distinctive.
3. Local lighting market and application
Throughout the Brazilian market, home decoration lighting accounts for about 25% of the market, commercial lighting accounts for 20%, industrial lighting accounts for 15%, outdoor lighting accounts for 13%, and architectural lighting accounts for 12%; and in the home furnishing lighting that accounts for the largest proportion The category mainly consists of about 10% of wall lamps, about 9% of chandeliers, about 9% of ceiling lamps, about 7% of table lamps and about 5% of downlights.
(b) replace the light source
Brazil ranks second in the export destination for China's LED replacement light source products, second only to the United States. Light sources such as fluorescent lamps are among the top export destination countries. It is consistent with the fact that in the actual market applications, light sources are also used, and the use of integrated light fixtures is relatively small.
(c) preference for high color temperature
80% of Brazil's land is located in the tropics, and the remaining part of the southern end of the country is also located in the subtropical region. Therefore, there are differences in the consumption habits of lighting products and the European and American markets, preferring high color temperature products.
In indoor lighting applications, fluorescent lamps are popular with high-heating radiation sources, and high color temperature LED applications are also more widely used; outdoor lighting is different from most countries' markets, and metal halide lamps with relatively higher color temperatures account for more than high-pressure sodium lamps. High-pressure mercury lamps also occupy a considerable proportion.
(IV) Brand market share
In the lighting market and practical applications in Brazil, OSRAM brand products occupy relatively obvious advantages, followed by PHILIPS, followed by the local brands Ourolux, Taschibra, and Brilia.
(5) Filament lamps are in the ascendant
At the Brazil show in 2018, it can be seen that almost all the local lighting majors have used LED filament lamps in large quantities in their display fixtures, which is similar to that of the Frankfurt exhibition in March. The flexible filaments are also gradually entering the room.
With the further improvement of the cost-effectiveness of the LED filament lamp, it will usher in a round of opportunities in the price-performance duel between the Brazilian market and the SMD bulb.
4. PPP transformation of local street lamps
In Brazil, there are a total of 18.5 million street lamps, of which about 40% are metal halide lamps, about 30% are high-pressure sodium lamps, about 20% are high-pressure mercury lamps, and LEDs only account for 5%, which has great potential for replacement.
It is understood that Brazil's first LED street light renovation PPP project was carried out in Belo Horizonte, the capital of Minas Gerais. There are approximately 20,000 LED street lights with a 20-year return cycle. The number of street lights in major cities is also considerable. For example, the first major city, Sao Paulo, has about 700,000 street lights, the second largest city, Rio de Janeiro, has about 450,000 street lights, and the ninth largest city, Campinas, also has 110,000. Street lights.
Although the governments around the world are facing the pressure of saving electricity, they hope to promote the LED replacement of street lamps, and they also have COSIP (that is, they charge the local residents monthly electricity bills in full and transfer them to the local government for funds dedicated to public lighting services. This is a stable The source of funds does not occupy the system of municipal budget resources, but the funding gap is still large. Therefore, it is eager to use PPP to attract social funds to complete street lamp replacement projects.
5. Market access
(a) related standards
1, light source related standards and norms:
Technical regulations (mainly product safety, electromagnetic compatibility and energy efficiency):
PortariaINMETRO 389/2014 and PortariaINMETRO 143/2015
Conformity assessment standards (for importers, manufacturers and retailers):
Supplementary specifications (mainly to extend and adjust time limits in the 144/2015 standard):
PortariaINMETRO 76/2016 and PortariaINMETRO 221/2016
ABNT/NBR adopts IEC60662:1997
ABNT/NBR adopts IEC60901:1997
Single-end fluorescent lamp performance requirements for general lighting
ABNT/NBR adopts IEC60968:2014
Self-ballasted fluorescent lamps for general lighting
ABNT/NBR adopts IEC60969:2014
Self-ballasted fluorescent lamp performance requirements for general lighting
ABNT/NBR adopts IEC61167:1997
Metal halide lamp
ABNT/NBR adopts IEC61195:2014
Double-ended fluorescent lamp safety requirements
ABNT/NBR adopts IEC62035:2014
Discharge lamp (excluding fluorescent lamps) safety requirements
ABNT/NBR adopts IEC62560:2013
50V self-ballasted LED lamp safety requirements for general lighting
Harmonic current emission limit
Electromagnetic Compatibility of Multimedia Equipment. Launch Requirements
Note 1: INMETRO is the Brazilian National Quality and Technology Inspection Bureau (Instituto Nacional de Metrologia, Qualidade e Tecnologia);
Note 2: ABNT is Associação Brasileira de Normas Técnicas.
2. Luminaire related standards and specifications
LED street light related specifications (HID and LED)
ABNT/NBR adopts ISO/CIE8995-1:2013
Workplace lighting - Part 1: Indoor
ABNT/NBR adopts IEC60598-1:2010
Luminaires - Part 1: General Requirements and Testing
Lighting for Public Lighting - Special Requirements
Recommended specifications for surge characteristics of low voltage (1000V and below) AC circuits
ABNT/NBR adopts IEC61643-1:2007
Low-voltage surge protection device
Electromagnetic Compatibility Limits - Harmonic Current (16A)
NBRIEC/CISPR 15 de 08/2014
Limits and methods of measurement of radio disturbance characteristics of lighting and similar equipment